For owners of small businesses and solopreneurs, cyber resilience might not always be at the forefront of daily concerns. The myriad responsibilities of running a business usually rank higher....
How to build Business Resilience through Sustainable Growth
I recently came across an insightful Deloitte research on designing a growth-oriented resilience strategy. Among the takeaways was the combination of skills a VP of Resilience should have: financial...
How to drive business resilience: 4 key pillars
In the previous newsletter, I began exploring the intricate web of building business resilience. I highlighted its necessity as more than a buzzword but as a vital lifeline in...
Building business resilience: How to thrive in 2024
The year 2023 was no stranger to crises. It was marked by a myriad of challenges, from global political unrest to economic instabilities and rampant cyber threats. These adversities underscored the...
Your Custom GPT: Creating a Personal Brand Adviser
Welcome to the first edition of the UpLevel! Newsletter. I started this project based on my own effort (and struggle) to build a strong, sustainable, and resilient online presence. My promise...
Digital Identity Protection – An imperative for the Creator Economy
Creativity is a powerful currency and online is a fertile ground for innovation and entrepreneurship. A new economy has flourished — the Creator Economy. Individuals harness the opportunities of...
Driving Growth in Cybersecurity with Smart Social Media Strategies
Compared to other industries, cybersecurity vendors, are not maximizing social media to reach and build audiences. After spending one and a half years in Digital Advertising I’m pretty sure...
Win at Positioning in 2024: How Cybersecurity Leaders Differentiate
In the ever-evolving landscape of cybersecurity, differentiation is more than just a competitive advantage—it’s a survival imperative. Standing out in a sea of similar solutions demands a well-defined product positioning...
AI in Social Media: Supercharge Impressions and Engagement
Hey there! I’m back with a new post in my “AI in Marketing” series. Today, I’m bringing Artificial Intelligence into the ocean of likes, shares, tweets, and hashtags —...