“Don’t you know who Justin Welsh is?” a former colleague asked me a while ago. As I immersed myself in the world of content creation I came to know...
How to Effectively Expand Into a New Customer Segment
You can grow so much by focusing on a single customer segment. Expanding into new market segments is essential for business growth but it’s a strategic move that requires...
Online Privacy – A Quick Guide To Data Protection Regulations
We live in an era where digital footprints are as significant as a physical presence. Understanding how to protect personal and business data and knowing your rights is more...
How to Manage the Threats to Your Online Privacy
Have you ever noticed ads for items you’ve just searched for popping up on different websites you visit? This isn’t a coincidence; it’s a result of online tracking and...
How To Close the Strategy Implementation Gap
Over the years, I’ve had my fair share of strategy drafting sessions. I would like to be able to say that most of them transitioned from paper to execution...
Cybersecurity for Small Businesses – The Complete Guide
As a small business owner, you’re in a nonstop whirlwind. Amidst the daily grind, cybersecurity might feel like it can wait. “We’re too small to be on a hacker’s...
12 Cybersecurity Tips For Small Businesses On A Budget
Many small business owners understandably fear that robust cybersecurity requires a hefty budget. But most of the time, the simplest cybersecurity solutions are the most powerful. And the best...
Small Business Cybersecurity How To – Six Easy Steps
Over 70% of US small business owners reported a cyber-attack in 2023, according to the Identity Theft Resource Center (ITRC). Cybersecurity isn’t just a buzzword or a concern reserved...
How to Transform Product Marketing with AI: What You Need To Know
Having spent over a decade in product marketing, I’ve witnessed significant changes, but the advancements brought by AI in 2023/24 are truly transformative. Artificial Intelligence (AI) is changing how...