Over the years, I’ve had my fair share of strategy drafting sessions. I would like to be able to say that most of them transitioned from paper to execution...
How to Transform Product Marketing with AI
Over the past year, I designed a new go-to-market strategy for Bitdefender and wrote dozens of blog articles and hundreds of LinkedIn posts with the help of AI. As...
How to build Business Resilience through Sustainable Growth
I recently came across an insightful Deloitte research on designing a growth-oriented resilience strategy. Among the takeaways was the combination of skills a VP of Resilience should have: financial...
Your Custom GPT: Creating a Personal Brand Adviser
Welcome to the first edition of the UpLevel! Newsletter. I started this project based on my own effort (and struggle) to build a strong, sustainable, and resilient online presence. My promise...
Driving Growth in Cybersecurity with Smart Social Media Strategies
Compared to other industries, cybersecurity vendors, are not maximizing social media to reach and build audiences. After spending one and a half years in Digital Advertising I’m pretty sure...
Win at Positioning in 2024: How Cybersecurity Leaders Differentiate
In the ever-evolving landscape of cybersecurity, differentiation is more than just a competitive advantage—it’s a survival imperative. Standing out in a sea of similar solutions demands a well-defined product positioning...
AI in Social Media: Supercharge Impressions and Engagement
Hey there! I’m back with a new post in my “AI in Marketing” series. Today, I’m bringing Artificial Intelligence into the ocean of likes, shares, tweets, and hashtags —...
Practical Guide: Balancing AI-driven Marketing and Data Privacy
Welcome to my series of articles that explore the converging worlds of AI, marketing, and data privacy. In this blog, I’m addressing a topic at the forefront of the...
The new winning formula: Marketing, AI and Data Privacy
You might be thinking, “Marketing, AI and Data Privacy? That’s an odd combination!” Well, not really. Let’s picture this: As marketers, we love data. It gives us insights, guides...