In both business and life, failure is often seen as something to be avoided—a setback or mistake that signals a dead end. Yet, some of the most successful people...
How to Hire a Stellar Product Marketing Manager
On many occasions, I’ve been asked how to find and hire a great product marketing manager (PMM). For many, understanding the role can be tricky since the responsibilities often...
How to Effectively Expand Into a New Customer Segment
You can grow so much by focusing on a single customer segment. Expanding into new market segments is essential for business growth but it’s a strategic move that requires...
How To Close the Strategy Implementation Gap
Over the years, I’ve had my fair share of strategy drafting sessions. I would like to be able to say that most of them transitioned from paper to execution...
How to Transform Product Marketing with AI: What You Need To Know
Having spent over a decade in product marketing, I’ve witnessed significant changes, but the advancements brought by AI in 2023/24 are truly transformative. Artificial Intelligence (AI) is changing how...
How to build Business Resilience through Sustainable Growth
I recently came across an insightful Deloitte research on designing a growth-oriented resilience strategy. Among the takeaways was the combination of skills a VP of Resilience should have: financial...
Your Custom GPT: Creating a Personal Brand Adviser
Welcome to the first edition of the UpLevel! Newsletter. I started this project based on my own effort (and struggle) to build a strong, sustainable, and resilient online presence. My promise...
Driving Growth in Cybersecurity with Smart Social Media Strategies
Compared to other industries, cybersecurity vendors, are not maximizing social media to reach and build audiences. After spending one and a half years in Digital Advertising I’m pretty sure...
Win at Positioning in 2024: How Cybersecurity Leaders Differentiate
In the ever-evolving landscape of cybersecurity, differentiation is more than just a competitive advantage—it’s a survival imperative. Standing out in a sea of similar solutions demands a well-defined product positioning...