The Integrations We Forgot to Govern
What happened Most organizations get hacked the same way people trip at home: not because of something dramatic, but because they overlook something small. I’ve done it myself. A few…
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Your Custom GPT: Creating a Personal Brand Adviser
Welcome to the first edition of the UpLevel! Newsletter. I s…
Win at Positioning in 2024: How Cybersecurity Leaders Differentiate
In the ever-evolving landscape of cybersecurity, differentia…
Positioning strategy: How to drive growth in 2024
The product positioning strategy is the cornerstone of any e…
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The First AI-Orchestrated Espionage Campaign
The Line That Was Crossed Until now, AI “in attacks” mostly …
AI Agents Become the New Shadow IT
Shadow IT 2.0 Across many organizations, AI adoption has mov…
ESG Gets a New Letter: C for Cybersecurity
What Changed At the end of October, the European Securities …
Agentic AI: From AI Tools to AI Actors
What the Signal Is About Most organizations are already fami…
The F5 Breach Effect: Vendor Trust Repriced
Incident Summary In mid-October, F5 confirmed that a nation-…









