Compared to other industries, cybersecurity vendors, are not maximizing social media to reach and build audiences. After spending one and a half years in Digital Advertising I’m pretty sure of what I’m saying. In today’s world, mastering social media strategies and execution is not a nice-to-have for the cybersecurity industry… Read More »Driving Growth in Cybersecurity with Smart Social Media Strategies
In the ever-evolving landscape of cybersecurity, differentiation is more than just a competitive advantage—it’s a survival imperative. Standing out in a sea of similar solutions demands a well-defined product positioning strategy. But what does it look like when it’s done right? In this post, I’ll dive into the positioning strategies… Read More »Product Positioning: How Cybersecurity Leaders Differentiate
Hey there! I’m back with a new post in my “AI in Marketing” series. Today, I’m bringing Artificial Intelligence into the ocean of likes, shares, tweets, and hashtags — AI in Social Media. Social platforms have revolutionized the way we connect, communicate, and consume content. But have you ever wondered… Read More »AI in Social Media: Supercharge Impressions and Engagement
Welcome to my series of articles that explore the converging worlds of AI, marketing, and data privacy. In this blog, I’m addressing a topic at the forefront of the modern marketing landscape – the fine balance between AI-driven marketing strategies with data privacy. In the age of data-driven marketing, it’s… Read More »Practical Guide: Balancing AI-driven Marketing and Data Privacy
You might be thinking, “Marketing, AI and Data Privacy? That’s an odd combination!” Well, not really. Let’s picture this: As marketers, we love data. It gives us insights, guides our strategies, and quite frankly, it’s the fuel that turns our lead-generation engine. But here’s the twist: while we’re diving into… Read More »The new winning formula: Marketing, AI and Data Privacy
We live in a data-driven world. Having spent years in the cybersecurity field, I’ve seen firsthand how the same data that fuels business growth can also become a target for cyber attacks. In my previous article, I reviewed how we – business leaders, marketers, and entrepreneurs – can use data and AI… Read More »AI Analytics in Cybersecurity: What business leaders should know
Welcome back to my series on AI in the marketing technology landscape. In this post, I’m covering AI Analytics for marketing. Over the course of this journey, we’ve delved into the significant role AI plays in numerous areas, including advertising, content writing, and marketing automation. We also looked into some… Read More »AI Analytics: How to create marketing strategies that work