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Bogdan Carlescu

Market segmentation illustration.

Maximize growth: A comprehensive guide to market segmentation

    Market segmentation is a crucial aspect of any marketing strategy as I also highlighted in the previous blog on how to create a winning go-to-market plan. At its core, segmentation involves dividing a broad target market into smaller groups of consumers with similar needs or characteristics and tailoring the marketing efforts to meet their specific needs. For this post, I chose Starbucks as an example, a global coffee giant, that is well known for its sophisticated market segmentation strategies and… Read More »Maximize growth: A comprehensive guide to market segmentation

    Go-to-market strategy example

    How to unlock growth: A go-to-market strategy example

      When it comes to launching a new product or service, having a clear GTM strategy is crucial for success. It lays the foundation for how a company will reach its target market, generate leads, and ultimately drive revenue. Because examples help us learn faster, I decided to complement my blog on how to build a winning GTM plan with a go-to-market strategy example. This article is based on my own product marketing experience when I had the chance to plan… Read More »How to unlock growth: A go-to-market strategy example

      Go-to-market plan

      Unlock growth: Create a winning go-to-market plan for 2023

        The global economy is on rough waters and growth will be a challenging objective for most businesses. As we look forward to 2023, it’s important for businesses to have a clear and adapted go-to-market plan in place to navigate these shifts and position themselves for success. Typically the GTM strategy for a new or existing product falls under the responsibility of a Product Marketing Manager (sometimes Product Manager) and should be developed in sync with the long-term marketing plan, especially… Read More »Unlock growth: Create a winning go-to-market plan for 2023

        Working in ad-tech makes me more security aware

          Unsurprisingly, leading the marketing group in a company operating in the advertising technology space makes me a better marketer. But, unexpectedly this time, since joining Creatopy I’ve got quite a few security-related insights, especially around the topic of data protection and data privacy. For good reasons, there is a lot of noise about cyber threats, about people and groups that illegally access personal data to reach a variety of goals – from politically motivated cyber-attacks to pure profit. Individuals and… Read More »Working in ad-tech makes me more security aware

          The hidden link between Phishing attacks and the American Data Privacy and Protection Act

            On how human nature and digital literacy are connecting privacy regulations and phishing attacks. This week I read two seemingly unrelated pieces of news: one was related to the American Data Privacy and Protection Act (ADPPA) being pushed for a vote in the House. The second one was on phishing attacks skyrocketing with top brands like Microsoft and Facebook being heavily abused in the process. The ADPPA is an American equivalent of GDPR and sets the standards for how tech… Read More »The hidden link between Phishing attacks and the American Data Privacy and Protection Act

            Product Marketers

            Five reasons to love working in Product Marketing

              If you are contemplating the idea of a role in product marketing, this blog is for you. I will share the top five reasons why this career is so rewarding, using examples from my own experience as a product marketing manager in the cybersecurity industry, at Bitdefender.  This is a challenging but fulfilling field that plays a crucial role in the success of a product and ultimately the growth of a business. While the Product Manager (PM) is generally responsible… Read More »Five reasons to love working in Product Marketing

              How ransomware changed the face of cybersecurity

                In a popularity contest for cyberattacks, Ransomware would definitely win and its (bad) reputation among the general public is well deserved. Ransomware is probably the type of attack that had the most significant influence on the cybersecurity industry in the last 10 years. Here is why. The Prevalence Compared to other classes of attacks – like common malware, brute force attacks, and many others – ransomware, as we know it today, is a rather new type of attack. Although early… Read More »How ransomware changed the face of cybersecurity