As a marketing leader, I have witnessed firsthand the transformative power of technology in the advertising and marketing industry. Among the various innovations, artificial intelligence (AI) has undoubtedly emerged...
How to solve the generative AI copyright issue? With autonomous cars
We are getting in love with ChatGPT (aka Generative AI). Generative Artificial Intelligence is with us for decades but it took the entire world by storm (and to some...
SaaS pricing strategy: How to choose the right one
In today’s crowded software-as-a-service (SaaS) market, having a sound pricing strategy is crucial for success. A pricing strategy is the method by which a company sets and adjusts the...
Growth Marketing – Everything you need to scale GTM efforts
In business execution is everything. As the SaaS industry continues to grow, so does the need for effective marketing strategies that can keep up with the pace. This is...
How to disrupt the market: The product launch guide
A successful product launch is critical in bringing a new product to market and setting it up for long-term success. It can make or break the future of a...
Positioning strategy: How to drive growth in 2024
The product positioning strategy is the cornerstone of any effective go-to-market plan. It’s the crucial component that helps establish a clear brand and product image in the minds of...
Maximize growth: A comprehensive guide to market segmentation
Market segmentation is a crucial aspect of any marketing strategy as I also highlighted in the previous blog on how to create a winning go-to-market plan. At its core,...
How to unlock growth: A go-to-market strategy example
When it comes to launching a new product or service, having a clear GTM strategy is crucial for success. It lays the foundation for how a company will reach...
Unlock growth: Create a winning go-to-market plan
The global economy is on rough waters and growth will be a challenging objective for most businesses. As we look forward to 2023, it’s important for businesses to have...