You might be thinking, “Marketing, AI and Data Privacy? That’s an odd combination!” Well, not really. Let’s picture this: As marketers, we love data. It gives us insights, guides...
AI Analytics in Cybersecurity: What business leaders should know
We live in a data-driven world. Having spent years in the cybersecurity field, I’ve seen firsthand how the same data that fuels business growth can also become a target...
AI Analytics: How to create marketing strategies that work
Welcome back to my series on AI in the marketing technology landscape. In this post, I’m covering AI Analytics for marketing. Over the course of this journey, we’ve delved into...
AI Marketing Automation: The future is now!
Welcome back to the four posts of my AI marketing technology (martech) series. In the previous articles, I delved into the world of AI-driven advertising and AI-powered content creation....
AI Content Creation: The new way of Content Marketing
Welcome to the third part of my series on AI-powered content creation! In the previous blog posts, I provided an overview of how Artificial Intelligence (AI) impacts the Marketing...
AI in advertising: How to transform your ad campaigns
In the previous blog, I provided an overview of how Artificial Intelligence (AI) is impacting the Marketing Technology stack (Martech stack). In this article, we will explore how it...
How to start incorporating AI in your MarTech stack
As a marketing leader, I have witnessed firsthand the transformative power of technology in the advertising and marketing industry. Among the various innovations, artificial intelligence (AI) has undoubtedly emerged...
How to solve the generative AI copyright issue? With autonomous cars
We are getting in love with ChatGPT (aka Generative AI). Generative Artificial Intelligence is with us for decades but it took the entire world by storm (and to some...
SaaS pricing strategy: How to choose the right one
In today’s crowded software-as-a-service (SaaS) market, having a sound pricing strategy is crucial for success. A pricing strategy is the method by which a company sets and adjusts the...