A successful product launch is critical in bringing a new product to market and setting it up for long-term success. It can make or break the future of a product an it’s essential to have a clear strategy and a well-executed plan. In the past ten years, I was responsible… Read More »How to disrupt the market: The product launch guide
The product positioning strategy is the cornerstone of any effective go-to-market plan. It’s the crucial component that helps establish a clear brand and product image in the minds of potential customers. It also sets the company apart from its competitors, highlighting its competitive advantage. In this blog, we’ll be exploring… Read More »Positioning strategy: How to create a differentiated positioning
Market segmentation is a crucial aspect of any marketing strategy as I also highlighted in the previous blog on how to create a winning go-to-market plan. At its core, segmentation involves dividing a broad target market into smaller groups of consumers with similar needs or characteristics and tailoring the marketing… Read More »Maximize growth: A comprehensive guide to market segmentation
When it comes to launching a new product or service, having a clear GTM strategy is crucial for success. It lays the foundation for how a company will reach its target market, generate leads, and ultimately drive revenue. Because examples help us learn faster, I decided to complement my blog… Read More »How to unlock growth: A go-to-market strategy example
The global economy is on rough waters and growth will be a challenging objective for most businesses. As we look forward to 2023, it’s important for businesses to have a clear and adapted go-to-market plan in place to navigate these shifts and position themselves for success. Typically the GTM strategy… Read More »Unlock growth: Create a winning go-to-market plan
Unsurprisingly, leading the marketing group in a company operating in the advertising technology space makes me a better marketer. But, unexpectedly this time, since joining Creatopy I’ve got quite a few security-related insights, especially around the topic of data protection and data privacy. For good reasons, there is a lot… Read More »Working in ad-tech makes me more security aware
On how human nature and digital literacy are connecting privacy regulations and phishing attacks. This week I read two seemingly unrelated pieces of news: one was related to the American Data Privacy and Protection Act (ADPPA) being pushed for a vote in the House. The second one was on phishing… Read More »The hidden link between Phishing attacks and the American Data Privacy and Protection Act