Welcome back to my series on AI in the marketing technology landscape. In this post, I’m covering AI Analytics for marketing. Over the course of this journey, we’ve delved into...

Welcome back to the four posts of my AI marketing technology (martech) series. In the previous articles, I delved into the world of AI-driven advertising and AI-powered content creation....

Welcome to the third part of my series on AI-powered content creation! In the previous blog posts, I provided an overview of how Artificial Intelligence (AI) impacts the Marketing...

In the previous blog, I provided an overview of how Artificial Intelligence (AI) is impacting the Marketing Technology stack (Martech stack). In this article, we will explore how it...

As a marketing leader, I have witnessed firsthand the transformative power of technology in the advertising and marketing industry. Among the various innovations, artificial intelligence (AI) has undoubtedly emerged...

We are getting in love with ChatGPT (aka Generative AI). Generative Artificial Intelligence is with us for decades but it took the entire world by storm (and to some...

In today’s crowded software-as-a-service (SaaS) market, having a sound pricing strategy is crucial for success. A pricing strategy is the method by which a company sets and adjusts the...

In business execution is everything. As the SaaS industry continues to grow, so does the need for effective marketing strategies that can keep up with the pace. This is...