The product positioning strategy is the cornerstone of any effective go-to-market plan. It’s the crucial component that helps establish a clear brand and product image in the minds of...
Maximize growth: A comprehensive guide to market segmentation
Market segmentation is a crucial aspect of any marketing strategy as I also highlighted in the previous blog on how to create a winning go-to-market plan. I addressed the importance of dividing...
How to unlock growth: A go-to-market strategy example
When it comes to launching a new product or service, having a clear GTM strategy is crucial for success. It lays the foundation for how a company will reach...
Unlock growth: Create a winning go-to-market plan
The global economy is on rough waters and growth will be a challenging objective for most businesses. As we look forward to 2023, it’s important for businesses to have...
Working in ad-tech makes me more security aware
Unsurprisingly, leading the marketing group in a company operating in the advertising technology space makes me a better marketer. But, unexpectedly this time, since joining Creatopy I’ve got quite...
The hidden link between Phishing attacks and the American Data Privacy and Protection Act
On how human nature and digital literacy are connecting privacy regulations and phishing attacks. This week I read two seemingly unrelated pieces of news: one was related to the...
Five reasons to love working in Product Marketing
If you are contemplating the idea of a role in product marketing, this blog is for you. I will share the top five reasons why this career is so...
How ransomware changed the face of cybersecurity
In a popularity contest for cyberattacks, Ransomware would definitely win and its (bad) reputation among the general public is well deserved. Ransomware is probably the type of attack that...
Security Architecture considerations for Cyber Resilience – why threat prevention is important
In an earlier blog this year, I compared the concepts of cybersecurity and cyber-resiliency, arguing that the main difference between the two is one of perspective. Cybersecurity is centered...