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Market segmentation illustration.

Maximize growth: A comprehensive guide to market segmentation

    Market segmentation is a crucial aspect of any marketing strategy as I also highlighted in the previous blog on how to create a winning go-to-market plan. At its core, segmentation involves dividing a broad target market into smaller groups of consumers with similar needs or characteristics and tailoring the marketing efforts to meet their specific needs. For this post, I chose Starbucks as an example, a global coffee giant, that is well known for its sophisticated market segmentation strategies and… Read More »Maximize growth: A comprehensive guide to market segmentation

    Go-to-market strategy example

    How to unlock growth: A go-to-market strategy example

      When it comes to launching a new product or service, having a clear GTM strategy is crucial for success. It lays the foundation for how a company will reach its target market, generate leads, and ultimately drive revenue. Because examples help us learn faster, I decided to complement my blog on how to build a winning GTM plan with a go-to-market strategy example. This article is based on my own product marketing experience when I had the chance to plan… Read More »How to unlock growth: A go-to-market strategy example

      Go-to-market plan

      Unlock growth: Create a winning go-to-market plan for 2023

        The global economy is on rough waters and growth will be a challenging objective for most businesses. As we look forward to 2023, it’s important for businesses to have a clear and adapted go-to-market plan in place to navigate these shifts and position themselves for success. Typically the GTM strategy for a new or existing product falls under the responsibility of a Product Marketing Manager (sometimes Product Manager) and should be developed in sync with the long-term marketing plan, especially… Read More »Unlock growth: Create a winning go-to-market plan for 2023