As a marketing leader, I have witnessed firsthand the transformative power of technology in the advertising and marketing industry. Among the various innovations, artificial intelligence (AI) has undoubtedly emerged...
How to solve the generative AI copyright issue? With autonomous cars
We are getting in love with ChatGPT (aka Generative AI). Generative Artificial Intelligence is with us for decades but it took the entire world by storm (and to some...
SaaS pricing strategy: How to choose the right one
In today’s crowded software-as-a-service (SaaS) market, having a sound pricing strategy is crucial for success. A pricing strategy is the method by which a company sets and adjusts the...