In the previous blog, I provided an overview of how Artificial Intelligence (AI) is impacting the Marketing Technology stack (Martech stack). In this article, we will explore how it changing the world of digital advertising, allowing marketers to harness its potential for better-targeted campaigns, improved efficiency, and enhanced customer experiences.… Read More »AI in advertising: How to transform your ad campaigns
As a marketing leader, I have witnessed firsthand the transformative power of technology in the advertising and marketing industry. Among the various innovations, artificial intelligence (AI) has undoubtedly emerged as a game-changing force in the Marketing Technologies (MarTech Stack) landscape. Over the past few years, AI has advanced at an… Read More »How to start incorporating AI in your MarTech stack
We are getting in love with ChatGPT (aka Generative AI). Generative Artificial Intelligence is with us for decades but it took the entire world by storm (and to some extent by surprise) with the release of Open AI’s ChatGPT in 2022. The conversational interface made it easy for the wide… Read More »How to solve the generative AI copyright issue? With autonomous cars
In today’s crowded software-as-a-service (SaaS) market, having a sound pricing strategy is crucial for success. A pricing strategy is the method by which a company sets and adjusts the price of its products or services to achieve specific business objectives. It is an integral part of the overall go-to-market plan,… Read More »SaaS pricing strategy: How to choose the right one
In business execution is everything. As the SaaS industry continues to grow, so does the need for effective marketing strategies that can keep up with the pace. This is where growth marketing comes in – a data-driven approach to marketing that focuses on achieving growth through constant experimentation, optimization, and… Read More »Growth Marketing – Everything you need to scale GTM efforts
A successful product launch is critical in bringing a new product to market and setting it up for long-term success. It can make or break the future of a product an it’s essential to have a clear strategy and a well-executed plan. In the past ten years, I was responsible… Read More »How to disrupt the market: The product launch guide
The product positioning strategy is the cornerstone of any effective go-to-market plan. It’s the crucial component that helps establish a clear brand and product image in the minds of potential customers. It also sets the company apart from its competitors, highlighting its competitive advantage. In this blog, we’ll be exploring… Read More »Positioning strategy: How to create a differentiated positioning