Compared to other industries, cybersecurity vendors, are not maximizing social media to reach and build audiences. After spending one and a half years in Digital Advertising I’m pretty sure of what I’m saying. In today’s world, mastering social media strategies and execution is not a nice-to-have for the cybersecurity industry… Read More »Driving Growth in Cybersecurity with Smart Social Media Strategies
Hey there! I’m back with a new post in my “AI in Marketing” series. Today, I’m bringing Artificial Intelligence into the ocean of likes, shares, tweets, and hashtags — AI in Social Media. Social platforms have revolutionized the way we connect, communicate, and consume content. But have you ever wondered… Read More »AI in Social Media: Supercharge Impressions and Engagement
Welcome to my series of articles that explore the converging worlds of AI, marketing, and data privacy. In this blog, I’m addressing a topic at the forefront of the modern marketing landscape – the fine balance between AI-driven marketing strategies with data privacy. In the age of data-driven marketing, it’s… Read More »Practical Guide: Balancing AI-driven Marketing and Data Privacy
You might be thinking, “Marketing, AI and Data Privacy? That’s an odd combination!” Well, not really. Let’s picture this: As marketers, we love data. It gives us insights, guides our strategies, and quite frankly, it’s the fuel that turns our lead-generation engine. But here’s the twist: while we’re diving into… Read More »The new winning formula: Marketing, AI and Data Privacy
Welcome back to my series on AI in the marketing technology landscape. In this post, I’m covering AI Analytics for marketing. Over the course of this journey, we’ve delved into the significant role AI plays in numerous areas, including advertising, content writing, and marketing automation. We also looked into some… Read More »AI Analytics: How to create marketing strategies that work
Welcome back to the four posts of my AI marketing technology (martech) series. In the previous articles, I delved into the world of AI-driven advertising and AI-powered content creation. We discovered how AI can enable us to better target ads and create compelling, personalized content. However, there’s more to AI’s… Read More »AI Marketing Automation: The future is now!
Welcome to the third part of my series on AI-powered content creation! In the previous blog posts, I provided an overview of how Artificial Intelligence (AI) impacts the Marketing Technology (Martech) stack and we had a closer look at how it changes the world of digital advertising. If you haven’t… Read More »AI Content Creation: The new way of Content Marketing