Compared to other industries, cybersecurity vendors, are not maximizing social media to reach and build audiences. After spending one and a half years in Digital Advertising I’m pretty sure of what I’m saying. In today’s world, mastering social media strategies and execution is not a nice-to-have for the cybersecurity industry… Read More »Driving Growth in Cybersecurity with Smart Social Media Strategies
In the ever-evolving landscape of cybersecurity, differentiation is more than just a competitive advantage—it’s a survival imperative. Standing out in a sea of similar solutions demands a well-defined product positioning strategy. But what does it look like when it’s done right? In this post, I’ll dive into the positioning strategies… Read More »Product Positioning: How Cybersecurity Leaders Differentiate
Welcome to my series of articles that explore the converging worlds of AI, marketing, and data privacy. In this blog, I’m addressing a topic at the forefront of the modern marketing landscape – the fine balance between AI-driven marketing strategies with data privacy. In the age of data-driven marketing, it’s… Read More »Practical Guide: Balancing AI-driven Marketing and Data Privacy
You might be thinking, “Marketing, AI and Data Privacy? That’s an odd combination!” Well, not really. Let’s picture this: As marketers, we love data. It gives us insights, guides our strategies, and quite frankly, it’s the fuel that turns our lead-generation engine. But here’s the twist: while we’re diving into… Read More »The new winning formula: Marketing, AI and Data Privacy
We live in a data-driven world. Having spent years in the cybersecurity field, I’ve seen firsthand how the same data that fuels business growth can also become a target for cyber attacks. In my previous article, I reviewed how we – business leaders, marketers, and entrepreneurs – can use data and AI… Read More »AI Analytics in Cybersecurity: What business leaders should know
Unsurprisingly, leading the marketing group in a company operating in the advertising technology space makes me a better marketer. But, unexpectedly this time, since joining Creatopy I’ve got quite a few security-related insights, especially around the topic of data protection and data privacy. For good reasons, there is a lot… Read More »Working in ad-tech makes me more security aware
On how human nature and digital literacy are connecting privacy regulations and phishing attacks. This week I read two seemingly unrelated pieces of news: one was related to the American Data Privacy and Protection Act (ADPPA) being pushed for a vote in the House. The second one was on phishing… Read More »The hidden link between Phishing attacks and the American Data Privacy and Protection Act