Welcome to my series of articles that explore the converging worlds of AI, marketing, and data privacy. In this blog, I’m addressing a topic at the forefront of the modern marketing landscape – the fine balance between AI-driven marketing strategies with data privacy. In the age of data-driven marketing, it’s… Read More »Practical Guide: Balancing AI-driven Marketing and Data Privacy
You might be thinking, “Marketing, AI and Data Privacy? That’s an odd combination!” Well, not really. Let’s picture this: As marketers, we love data. It gives us insights, guides our strategies, and quite frankly, it’s the fuel that turns our lead-generation engine. But here’s the twist: while we’re diving into… Read More »The new winning formula: Marketing, AI and Data Privacy
Unsurprisingly, leading the marketing group in a company operating in the advertising technology space makes me a better marketer. But, unexpectedly this time, since joining Creatopy I’ve got quite a few security-related insights, especially around the topic of data protection and data privacy. For good reasons, there is a lot… Read More »Working in ad-tech makes me more security aware