Our close friends and family know the answers to most questions above. We like to think we can trust them. And it is healthy to have people, near you, who you can trust and who know you. But how would you feel if someone you have never heard about, that you know nothing about his character, knows the answers to all these questions? Personally I would feel uncomfortable. And I think we should start to feel uncomfortable because there are already organizations that hold this information.
Because I consider it, for now, the most powerful organization that operates online, I will talk about Google. The verb “search” in the context of the Internet is synonymous with Google. I heard quite a few people who do not say “Search the Web!” but directly “Google it!”. There are less syllables … or maybe because it is cool. The reality is that Google is genius in indexing the information available online. The amount of information is almost unimaginable, and Google has created an excellent search tool.
Here we meet the first problem. I do not think there is any particular place on the internet where there is concentrated enough information about me to cause me big problems. But dissipated in various areas of the Internet, there is enough. I’m a bit scared, frankly, to think about how much could now someone about me, if he or she would put together all the information available on the web. And Google can do this quite easily. For now, they use what they know for marketing purposes and they do a lot of money from it. The question is, what else will do with it in the future?
But in addition to collecting information from various web pages, Google has another set of means, more subtle in collecting information. Gmail, a marvelous email. Personally I was very excited when I started using it because they offered IMAP. I loved and still love to see my emails from any computer using email clients. And I do not like to delete any emails! This is the second problem. In the US the Electronic Communications Privacy Act protects our emails confidentiality for only 180 days. Privacy guaranteed level after this period is unclear. However, I do not know if you noticed, how correlated to your interests are the ads appearing on Gmail and Yahoo’s online interfaces (I refer only to these two companies as I have personal experience with both of them.)
The software collections does not end here. We have Google Chrome, Google Desktop, Picasa, Google Maps, Google Streetview and so on. All of them able to collect information. I do not want to plead against Google, this is not my intention. I will not go into any technical details as there are many online resources on these topics. Use Google and you’ll find them easily
. The problem is that we use all these tools without being aware of what lies behind them. The benefits come with their price.
I wish I could now offer you a simple solution. Unfortunately there is not a simple solution. There are no great technical solutions that protect us. The responsibility rests with us. We must educate ourselves to learn to use tools, provided by online companies, responsibly. I am sticking to pick up the ball at the net in this article, later this year will follow a series on how to survive the digital age. Until then, browse responsibly!